UConn Fans Score Touchdown With Integrated Wireless Program From AT&T

STORRS, Conn. (Oct. 1, 2008) — Want a game-day reminder or a free ticket offer from your favorite team? AT&T Inc. and the University of Connecticut have announced the launch of an integrated wireless and texting program to keep Huskies fans further connected to their favorite UConn sports teams whether they’re at the game or on the go.

Fans can now text Huskies to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for UConn football, basketball, and several other sports. The alerts will also direct consumers to a UConn-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

At football games at Rentschler Field this season, fans are able to test their UConn knowledge and wirelessly participate in polls, as well as vote for in game entertainment.

“We’re thrilled to give Huskies fans more ways to stay connected to their favorite team,” said Tim McGhee, Director, AT&T Corporate Sponsorships. “This is a great way to showcase AT&T mobile technology and our support for UConn Athletics.”

The University of Connecticut is one of 22 collegiate athletic programs nationwide to participate in AT&T’s integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It’s also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.

The integrated wireless and texting program is an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else.