Founded in 1881, the University of Connecticut is well-known and regarded as one of the top public universities in the United States. To maintain the University's respected reputation, it is critical that entities representing UConn and its image do so consistently and properly.
UConn’s Office of Trademark Licensing and Branding serves four primary purposes:
Promote UConn through licensed products and other licensing arrangements.
Preserve UConn’s history by protecting historically significant and important trademarks.
Protect UConn's image and reputation through trademark usage and ensure that the only entities using our trademarks for commercial purposes have the legal right to do so.
Profit from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.
We appreciate your interest in UConn's Trademark Licensing and Branding Program and invite you to browse our site to learn more.
Trademark Licensing Policy
Official Logo Sheet
Becoming an Officially Licensed Vendor
There are three phases to becoming a licensed vendor.
PHASE I: Complete and submit the CLC Licensing Application
Note: The first screen once you are on the application page where you are asked for your contact information is not the complete application, please complete the entire application to insure it is processed correctly.
PHASE II: Submit designs and/or samples incorporating the marks of the institution(s); obtain product liability insurance; purchase CLC holograms per the labeling requirements; complete product specification sheets; and complete Authorized Manufacturer’s Agreement (if applicable).
PHASE III: Execute the CLC Standard Retail Product License Agreement and the CLC Special Agreement regarding Labor Codes of Conduct; provide factory site disclosure, and pay all advance and administrative fees.
Retail Art Approval Requests
Retail approval requests from licensed vendors should be submitted through the Collegiate Licensing Company. Only artwork submitted by an officially licensed vendor will be approved.
Report an Infringement
Corporate Social Responsibility
Youth Branding Opportunity
Contact the UConn Office of Trademark Licensing and Branding:
2111 Hillside Road, Unit 1078
Storrs, CT 06269-1078