STORRS, Conn. -
Corrie Schantz, who has extensive experience at a number of nationally-prominent universities, has been named the Associate Athletic Director for Strategic Marketing and Fan Engagement at the University of Connecticut.
Schantz will be responsible for developing and providing the overall direction of UConn's efforts to create an exciting fan experience at events and engage Husky supporters on a number of levels through marketing, promotion, branding and communication.
She will oversee both the marketing and video services areas of the Division of Athletics and be a member of the Senior Leadership Team.
Schantz joins UConn after serving as the Assistant Athletic Director-Marketing at the University of Texas. She led the marketing team at Texas and developed a number of mass communication plans targeting various members of the Longhorn community.
"Corrie Schantz is a great addition to the UConn family," said UConn Director of Athletics David Benedict. "Engaging our fans in the most up-to-date and modern methods is critical to our future. Corrie has great expertise in marketing on a national level and her wide-ranging experience will be a tremendous asset to us."
Schantz served as the Assistant Athletic Director-Marketing at the University of Minnesota from 2013-16 and had oversight of the marketing, new media, video board production and spirit squad units. Schantz was the department's daily liaison with Gopher Sports Properties and developed a student ticket sales campaign that saw a 118% growth in three seasons.
From 2011-13, Schantz was the Assistant Athletic Director-Marketing at Virginia Commonwealth University and oversaw the ticket office, graphic design and band and spirit squad units. Schantz developed a brand marketing campaign for VCU to capitalize on its run to the 2011 NCAA Men's Final Four.
Prior to joining VCU, Shantz spent four years as the Director of Athletic Marketing at Nebraska, overseeing the marketing and game day efforts for all Cornhusker sports.
Schantz was a member of the National Association of Collegiate Marketing Administrators Board of Directors from 2015-16. She took part in the NCAA/Women Leaders In College Sports Institute for Administrative Advancement in 2014.
From 2004-2007, she was the Director of Marketing for Nelligan Sports Marketing at Colorado State University.
Schantz also previously spent time at the Pepsi Center in Denver, Colo., assisting with corporate sponsorship for the Denver Nuggets and Colorado Avalanche.
She received her bachelor's degree in sports administration and business administration from the University of Nebraska-Kearney in 2001 and her master's in sports administration from the University of Northern Colorado in 2003.
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