July 26, 2012
WATERBURY and STORRS, Conn. - Webster Bank, the University of Connecticut, and IMG College today announced a major relationship agreement making Webster Bank "The Official Bank of UConn." The partnership spans all UConn constituencies including more than 200,000 alumni, 28,000 students, and all sports.
The unique partnership for the first time encompasses all aspects of the University, including Athletics and the Alumni Association, and integrates media, hospitality, and venue signage as well as use of University intellectual property for branding, promotions, and affinity marketing. Additionally, Webster will support UConn youth and community relations programs as well as the new 70,000-square-foot
Financial terms of the agreement were not disclosed.
"This wide-ranging partnership brings together two dynamic brands -
"We are grateful for Webster Bank's commitment to UConn Athletics," said UConn Director of Athletics Warde Manuel. "Webster Bank and UConn represent two outstanding and powerful brands in our state, and we look forward to working together on mutually-beneficial marketing opportunities. Additionally, through its contribution to our new
"The Alumni Association is excited to align UConn graduates with an institution as outstanding as Webster," said UConn Alumni Association Executive Director Lisa Lewis. "This new relationship with Webster Bank will allow us to create a more dynamic affinity card and banking program for our more than 200,000 UConn alumni. In addition, Webster's sponsorship of Homecoming and Alumni Weekend will help us make these signature events better than ever. By having the same banking partner as the Division of Athletics, we are also excited to promote these alumni offerings at the many UConn athletic and alumni events during the year."
"A popular buzz phrase in sports marketing is `full integration,' yet few local and regional sponsors truly develop a program touching every facet of a school's athletic programs and constituencies," said Ben C. Sutton Jr., President of IMG College, which represents the athletic sponsorship and media rights for UConn and nearly 100 other schools coast to coast. "Webster Bank's fully integrated sponsorship of the Huskies is a smart and comprehensive approach, aligning the bank with one of the most passionate fan bases in sports. It adds up to the largest local sponsorship at any
About Webster Bank
With $19 billion in assets, Webster Bank provides business and consumer banking, mortgages, financial planning, and trust and investment services through 167 banking offices stretching
IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C.,