Sarah Pavelko begins her third year as the director of athletic marketing, working primarily with the UConn football, men's and women's basketball teams.
Pavelko spent the previous six years serving in the athletics marketing department at Arizona State University in Tempe, Ariz. She was responsible for the marketing and promotional efforts of multiple sports over her years as a Sun Devil including ASU football, men's and women's basketball. Additionally, she managed social media and oversaw several community outreach programs.
Pavelko graduated from Gardner-Webb University in 2004 with a degree in sport management. She was a four year letter winner on the Gardner-Webb women's golf team.