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Athletic Marketing Corporate Partner Program

The UConn Division of Athletics is committed to creating a relationship with prospective corporate partners in a fashion that produces a win-win situation for both parties. Once a partner, we hope to continue a mutually beneficial relationship by keeping your business through a variety of programs and opportunities.

We are serious about providing corporate partners with value, impact, and support through dedicated staff who understand the value of marketing and that results are the true meaning of an effective campaign.

A corporate partnership with UConn Athletics provides businesses the opportunity to align themselves with one of the most recognizable and successful brands in college athletics. The football and men's and women's basketball teams have created a solid reputation among the country's elite programs, regularly appearing in post-season play and on local, regional and national television.

UConn Athletics Corporate Partnerships are designed to enhance the following:

  • To create a package that directly propels clients closer to meeting their own business marketing objectives
  • To provide positive brand imaging and a business-to-business relationship by tying corporate partners to a university and athletic program of notable prestige and success
  • To maximize brand awareness through repeated exposure to a loyal fan base
  • To introduce consumers to new product via advertising, sampling and promotions

For more information, please contact:

Tom Murphy
UConn Sports Marketing
100 Allyn Street
2nd Floor
Hartford, CT 06103