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Women's Basketball Team to Participate in 11th Annual Play4Kay Initiative

Feb. 6, 2017

STORRS, Conn. - The University of Connecticut women's basketball team will once again participate in the Play4Kay initiative and the top-ranked Huskies are asking fans to donate to the Kay Yow Cancer Fund prior to the "Pink Game" on Saturday, February 11th when the Huskies take on SMU in Storrs.

All fans are encouraged to wear pink in an effort to raise awareness for cancer research.

Last year, UConn fans showed tremendous generosity by donating over $30,000 to the Kay Yow Cancer Fund and the goal is to top that total this year!

Ways to Donate This Year
Fans can donate on the UConn women's basketball official team page by visiting

The Huskies will also put several items up for auction, which can be accessed by clicking THIS LINK or visiting  Items will include autographed posters, game-worn uniforms from the SMU contest, the tie head coach Geno Auriemma will wear on February 11th and a pair of game experience packages.



Additionally, fans are encouraged to look for the Genius 3D Mammography exam brand ambassadors at the north, south and east entrances of Gampel where Husky faithful can simply sign a postcard. For every postcard that is filled out and collected, our game day sponsor, Hologic, will make a donation to the Kay Yow Cancer Fund.

In partnership with the Women's Basketball Coaches Association (WBCA) and the V Foundation for Cancer Research, Play4Kay is a national fundraising effort in memory of former North Carolina State University head coach Kay Yow, who was first diagnosed with breast cancer in 1987 and battled the disease until 2009.