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Women's Hoops to Participate in 10th Annual Play 4Kay Initiative

All proceeds will benefit the Kay Yow Cancer Fund.
Feb. 9, 2016

STORRS, Conn. - The University of Connecticut women's basketball team will once again participate in the Play 4Kay initiative and the top-ranked Huskies are asking fans to donate to the Kay Yow Cancer Fund prior to the “Pink Game” on Wednesday, February 17th when the Huskies take on Cincinnati in Storrs. 

All fans are encouraged to wear pink in an effort to raise awareness for cancer research.  In addition all cancer survivors interested in participating in pregame and in-game activities can register by clicking here.   

Last year, UConn fans showed tremendous generosity by donating over $30,000 to the Kay Yow Cancer Fund.  This year’s goal is to raise over $35,000.

Ways to Donate This Year

Fans can donate on the UConn women’s basketball official team page by visiting

The Huskies will also put several items up for auction, which can be accessed by clicking THIS LINK or visiting  Items will include autographed posters, game-worn uniforms from the Cincinnati contest, the tie head coach Geno Auriemma will wear on February 17th and a pair of game experience packages.



Additionally, members of UConn SAAC (Student-Athlete Advisory Council) will be collecting donations in Gampel Pavilion during the Cincinnati game.

In partnership with the Women's Basketball Coaches Association (WBCA) and the V Foundation for Cancer Research, Play 4Kay is a national fundraising effort in memory of former North Carolina State University head coach Kay Yow, who was first diagnosed with breast cancer in 1987 and battled the disease until 2009.